Case study from Made Grand. Project: KR Counselling. Focus: . Outcome: A client-focused counselling website that promotes online therapy while creating a calm and supportive digital experience.
Booking
KR Counselling
A marketing website designed to promote online therapy sessions while supporting visitors who may feel unsure about taking the first step.
A client-focused counselling website designed to help people explore online therapy in a calm and supportive environment.
Visit KR Counselling →
The Problem
Kaukab Rasul is an experienced counsellor offering therapy for individuals and couples, including online sessions designed to fit around clients’ lives.
The website needed to promote a move to online counselling while creating a calm and supportive digital environment.
Most therapy websites focus heavily on the practitioner’s qualifications and biography.
This project aimed to reverse that perspective by focusing first on the feelings and needs of potential clients.
The Challenge
Create a website that speaks directly to people who may be anxious, overwhelmed or uncertain about starting therapy.
Present professional credibility without the usual therapist-centred narrative.
Develop a visual identity starting from minimal brand material, a conversation and a simple business card.
Build the website using an AI-assisted development platform that required careful prompt design to achieve the desired design outcomes.
“A counselling website designed from the perspective of the person seeking help.”
What we built
We designed the website from the perspective of the person seeking help, guiding visitors through a calm, reassuring journey rather than a traditional therapist-led introduction.
- Website built using the Lovable AI development platform.
- Iterative prompt design to guide Lovable’s layout and visual behaviour.
- Local refinement of the generated build to tighten the interface and improve the final design.
- Mobile-friendly design suited to private browsing environments.
- Content structure focused on common emotional challenges and client concerns.
- Simple contact pathways designed to reduce friction when reaching out for support.
Outcome
The finished website creates a calm and supportive space that encourages visitors to explore therapy and make contact when they are ready.
- A professional online presence aligned with the counsellor’s values and therapeutic approach.
- A client-first website structure that prioritises empathy and reassurance.
- A distinctive visual style that supports emotional comfort rather than corporate marketing.
- Early validation through the first client enquiry arriving within the first week of launch, supporting the site’s SEO and AI-optimised visibility.
“I had a fantastic experience working with Made Grand on my website. From the very beginning, Paul clearly understood the vision I had in mind. The briefing I gave was taken on board perfectly, and the final result looks exactly how I wanted it to. Paul had a great understanding of how I wanted everything to be structured and designed. He really listened to my ideas and translated them into a website that reflects my brand and expectations. The whole process was incredibly smooth from start to finish. Communication was clear, timelines were respected, and everything felt very straightforward. It was smooth sailing throughout the entire project. I’m really pleased with the outcome and would highly recommend Made Grand to anyone looking for a professional that truly listens and delivers.”
— Kaukab Rasul, KR Counselling
What This Included
- Reframed the site structure so visitors feel understood before learning about the counsellor.
- Developed the colour palette and visual identity through conversation with the client and a simple starting brand reference.
- Used calm colours, soft imagery and generous spacing to reinforce emotional safety.
- Structured the content to reduce anxiety and encourage visitors to make contact when they feel ready.
Reflection
Websites for counselling services need a different tone from most professional services sites. By focusing on the visitor’s emotional state rather than the practitioner’s credentials, the website becomes a bridge between hesitation and the first step towards support.
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