Case study from Made Grand. Project: Lyons Bowe Solicitors. Focus: . Outcome: A marketing-focused WordPress platform designed to support campaigns, improve performance and strengthen SEO visibility for a modern law firm.
Professional Services
Lyons Bowe Solicitors
A marketing-driven website designed to support campaigns, content growth and SEO visibility.
A marketing-focused website redesign for a modern law firm, built to support campaigns, performance and SEO growth.
Visit Lyons Bowe Solicitors →
The Problem
Lyons Bowe Solicitors required a full redevelopment of their existing website due to outdated design, slow performance and usability issues.
The redesign was led by the firm’s brand manager with a clear marketing objective.
The website needed to support modern marketing campaigns and provide a better experience for prospective clients.
The platform also required location-specific content capabilities to strengthen SEO and local search visibility.
The Challenge
Replace the outdated site while working within the constraints of the existing theme.
Resolve technical conflicts caused by the original page builder.
Deliver reusable and dynamic content components for the marketing team.
Improve performance, user experience and SEO potential simultaneously.
“A marketing-driven website designed to support campaigns, content growth and SEO visibility.”
What we built
We focused on rebuilding the site’s foundation to support marketing-driven content while improving usability and technical performance.
- WordPress website redevelopment built around Elementor.
- Custom development to resolve theme conflicts and extend functionality.
- Dynamic content sections enabling flexible marketing campaigns.
- Location-specific page structures supporting SEO growth.
- Performance optimisation to improve load times and user experience.
- Content management tools allowing the internal team to update pages easily.
Outcome
The new website provides Lyons Bowe with a powerful marketing platform that supports growth, engagement and improved performance.
- A modern website aligned with the firm’s marketing strategy.
- Improved user experience and faster page load times.
- Greater flexibility for the internal team to manage and update content.
- Enhanced SEO potential through location-based content structure.
What This Included
- Replaced the original page builder with Elementor to provide greater flexibility.
- Developed reusable content components for efficient content management.
- Structured the site to support campaign landing pages and location-based content.
- Optimised the site architecture to improve performance and SEO.
Reflection
Marketing websites for professional services must balance credibility with performance. When the platform supports content strategy and campaign delivery, the website becomes a core marketing asset.
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