Case study from Made Grand. Project: Rachael Blackmore Counselling. Focus: . Outcome: A modern counselling website combining structured design, scalable technology and client-focused content to support long-term growth and visibility.
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Rachael Blackmore Counselling
A counselling website designed to guide visitors towards support through clarity, reassurance and considered design.
A modern counselling website designed to create a calm, structured and trustworthy experience for individuals and couples seeking support.
Visit Rachael Blackmore Counselling →
The Problem
Rachael Blackmore Counselling provides support for individuals and couples, both in-person and online.
The website needed to create a calm and reassuring experience while maintaining a strong sense of professionalism.
Many counselling websites rely on generic templates and soft, indistinct visuals that fail to build trust or differentiation.
The project aimed to create a distinctive identity while keeping the experience accessible and supportive for visitors.
The Challenge
Balance emotional reassurance with a confident and structured visual identity.
Move away from generic counselling website aesthetics without alienating users.
Design a system that supports future services such as supervision without needing structural changes.
Build a modern, high-performance platform that supports SEO and emerging AI-driven GEO discovery.
“A structured, modern counselling platform designed to guide people from uncertainty to action.”
What we built
We designed the platform around clarity, structure and emotional reassurance, combining a distinctive visual direction with a carefully considered user journey.
- Headless WordPress CMS to manage content flexibly and reliably.
- Modern front-end build designed for performance and scalability.
- Structured page architecture supporting individual, couples and future supervision services.
- SEO and AI/GEO-ready content structure to support visibility across search and AI systems.
- Responsive design optimised for private and mobile browsing contexts.
- Modular content system allowing ongoing refinement without rebuild.
Outcome
The result is a calm, structured and modern counselling platform that supports both user experience and long-term growth.
- A distinctive visual identity that stands apart from typical counselling websites.
- A client-focused user journey that builds trust and encourages contact.
- A scalable platform ready to support additional services and content.
- Early alignment with SEO and AI-driven discovery strategies, supporting long-term visibility.
“I've had a look at what you've done so far and I LOVE it! It's better than I had been able to imagine - thank you so much! I love the little art deco elements and the peacock feathers and the colours, and it looks so sleek. Honestly, it's fantastic.”
— Rachael Blackmore
What This Included
- Developed an art-deco inspired design system using geometric forms to introduce structure and confidence.
- Positioned content to focus on the visitor’s needs before introducing the practitioner.
- Created a clear pathway from uncertainty to action, reducing friction in making contact.
- Balanced warmth and professionalism through typography, spacing and colour.
Reflection
Counselling websites need to do more than present information. They need to create a sense of safety, clarity and trust. By combining structured design with a client-first approach, the platform becomes a guide rather than just a brochure.
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