Case study from Made Grand. Project: The Old Stone Doctor. Focus: . Outcome: A portfolio website that showcases the craftsmanship of a master stonemason while driving significantly more quotation requests.
Professional Services
The Old Stone Doctor
A portfolio website designed to present stonemasonry craftsmanship through projects, services and visual storytelling.
A craft-led website designed to showcase the work and services of a master stonemason.
Visit The Old Stone Doctor →
The Problem
The Old Stone Doctor is a specialist stonemasonry business delivering restoration, repair and bespoke stonework.
The previous website felt outdated and did not properly represent the quality of the craft.
The client needed a more professional digital presence that showcased both services and project work.
The new website needed to reflect the textures, tones and authenticity of traditional stonework.
The Challenge
Present specialist craft work in a way that communicates quality and expertise.
Connect services with real project examples so potential clients understand the work.
Design a visual style that reflects the materials and craft of stonemasonry.
Encourage visitors to request quotations through clear calls to action.
“A craft-led website that showcases the skill and projects of a master stonemason.”
What we built
We approached the redesign by building a visual narrative around craftsmanship, combining strong imagery with clear service structure.
- Bespoke WordPress website redesign and development.
- Dynamic project and service management system.
- Portfolio galleries showcasing real masonry work.
- Dedicated service pages supported by tailored quotation request forms.
- SEO optimisation to improve search visibility and enquiries.
- Flexible backend enabling easy updates to services, projects and testimonials.
Outcome
The redesigned website now reflects the craftsmanship of the business while supporting stronger engagement and enquiries.
- A visually rich portfolio showcasing the quality of the client’s stonework.
- Clear service pages connected to real-world project examples.
- A stronger brand presence that extends into offline materials such as vehicle graphics and banners.
- A significant increase in quotation requests following the launch.
“I had a website for my stonemasonry business, but it was rather garish and a bit last-century-looking. Paul completely dismantled it and reimagined the whole concept. The functionality is really sleek, and it looks amazing. Throughout the project, Paul was fantastic to work with. His input was invaluable, and nothing was too much trouble for him. If you're thinking of getting your website developed, I could not recommend Paul more highly.”
— Andy Frayling, The Old Stone Doctor.
What This Included
- Developed a mood board and colour palette inspired by stone textures and natural materials.
- Structured the site so services are supported by real project examples.
- Designed a layout that balances imagery, storytelling and practical information.
- Introduced clearer calls to action to guide visitors towards requesting quotations.
Reflection
Trades websites work best when the craft is visible. By connecting services directly to project examples, the site demonstrates skill rather than simply describing it.
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